Nurture Campaigns

Value Add / Promos

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VALUE ADD CAMPAIGNS

These campaigns are designed to build rapport and trust with the contacts in your house list by providing "no-strings attached" value.

Additionally, these campaigns are used to evaluate the engagement level of the contacts in your list ... and to clean your list of those who are not engaging (which increases deliverability).

These campaigns should be used with your Active Client list as well as your Long-Term Nurture list.

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PROMO CAMPAIGNS

6 Week Challenge (Internal)

This is an internal marketing campaign that targets your Nurture bucket ... driving them to participate in the 6 Week Challenge.  This challenge is centered around building PACK.