The sequences in this section of the FT Main Funnel campaign are designed to foster a relationship, develop price elasticity, decrease the likelihood of no-shows and "set the table" for a smooth consult.

These campaigns allow you to leverage the relationship you and your trainers have with clients that have sessions remaining but fallen off (Lost Sheep), and those who did not renew (Past Clients).

The following is the sales and cultivation (follow-up) component of the 6 Week Transformation Challenge.  Prospects (or contacts in your Nurture bucket) will enter this campaign via your 6 Week Transformation landing page.  In the case of the Nurture bucket, your contacts would have been sent the link to the landing page as part of the 6 Week Challenge (Internal) marketing campaign found on the Nurture page.