Hey Guys, the 2016 Guide to Fall Campaign is headed out today (4:30 EST) … it will be sent to over 64,000 FT clients and prospects. Recall that these campaigns are specifically designed to generate engagement (for inactives) as a part of our overall Cultivation Strategy (review here). Your mission is to convert engagement into a dialogue that results in either an immediate return to the studio … OR … at a minimum a scheduled follow-up (i.e. building your Call Back list).
Additionally … these campaigns function to “scrub” our lists of people that aren’t real prospects. Most of the time they ask politely to be removed (sometimes, not so much) … either way, be sure to send me those names so we can delete them.
Have an awesome day! Hey Guys, the 2016 Guide to Fall Campaign is headed out today (4:30 EST) … it will be sent to over 64,000 FT clients and prospects. Recall that these campaigns are specifically designed to generate engagement (for inactives) as a part of our overall Cultivation Strategy (review here). Your mission is to convert engagement into a dialogue that results in either an immediate return to the studio … OR … at a minimum a scheduled follow-up (i.e. building your Call Back list).
Additionally … these campaigns function to “scrub” our lists of people that aren’t real prospects. Most of the time they ask politely to be removed (sometimes, not so much) … either way, be sure to send me those names so we can delete them.
Have an awesome day! 
2 Comments
JD Christie
October 12, 2016Werd!
Mike Warechowski III
October 12, 2016Steven Bell
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