Hey Guys, the 2016 Healthy Holiday Eating Guide is headed out today (4:30 EST) … it will be sent to over 67,500 FT clients and prospects … that’s 3,500 more than just a month ago (2016 Fall Guide) … nice job building your lists.
That’s not all … this is the first campaign we’ve run utilizing the new e-mail builder in infusionsoft … long story short, this means that these e-mails are responsive now and will size automatically to the device the contact is using … this will increase readability, experience … and should boost engagement … let me know what type of response you get.
Back to business … recall that these campaigns are specifically designed to generate engagement (for inactives) as a part of our overall Cultivation Strategy (review here). Your mission is to convert engagement into a dialogue that results in either an immediate return to the studio … OR … at a minimum a scheduled follow-up (i.e. building your Call Back list).
Additionally … these campaigns function to “scrub” our lists of people that aren’t real prospects. Most of the time they ask politely to be removed (sometimes, not so much) … either way, be sure to send me those names so we can delete them.
Have an awesome day! Hey Guys, the 2016 Healthy Holiday Eating Guide is headed out today (4:30 EST) … it will be sent to over 67,500 FT clients and prospects … that’s 3,500 more than just a month ago (2016 Fall Guide) … nice job building your lists.
That’s not all … this is the first campaign we’ve run utilizing the new e-mail builder in infusionsoft … long story short, this means that these e-mails are responsive now and will size automatically to the device the contact is using … this will increase readability, experience … and should boost engagement … let me know what type of response you get.
Back to business … recall that these campaigns are specifically designed to generate engagement (for inactives) as a part of our overall Cultivation Strategy (review here). Your mission is to convert engagement into a dialogue that results in either an immediate return to the studio … OR … at a minimum a scheduled follow-up (i.e. building your Call Back list).
Additionally … these campaigns function to “scrub” our lists of people that aren’t real prospects. Most of the time they ask politely to be removed (sometimes, not so much) … either way, be sure to send me those names so we can delete them.
Have an awesome day! 
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