FT’s Guide to Achieving Your Goals in 2017 … going out to 70K+ tomorrow!

Guide to Acheiving Your Goals in 2017 coverHey Guys,  Fitness Together’s Guide to Achieving Your Goals in 2017 is headed out tomorrow (7:15 pm EST) … it will be sent to over 70,000 FT clients and prospects … that’s 2K more than just a month ago (Holiday Eating Guide) … you’re continuing to do a great job building your lists. You may recall that the Holiday Eating Guide we sent out last month was the first to use the new responsive e-mail builder … there have been some intermittent issues in the infusionsoft world with the new builder resulting in the e-mail not being sent from the correct “owner’s” e-mail address.  This has only been associated with the new builder, so rather than risk it, I opt-ed to use the older template … not a big deal, but I wanted to let you know in case you thought it looked slightly different (in other words … this one will be exactly like all of the others we ever done, with the exception of last month).  I’m confident the developers will get it sorted out before long.  FYI … the issue in the new e-mail builder is fine in the newsletter templates and broadcasts you’ve been doing … so no worries there. Back to business … recall that these campaigns are specifically designed to generate engagement (for inactives) as a part of our overall Cultivation Strategy (review here).  Your mission is to convert engagement into a dialogue that results in either an immediate return to the studio … OR … at a minimum a scheduled follow-up (i.e. building your Call Back list). Additionally … these campaigns function to “scrub” our lists of people that aren’t real prospects.  Most of the time they ask politely to be removed (sometimes, not so much) … either way, be sure to send me those names so we can delete them. Have an awesome weekend!

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