Hey Guys … the January Value Add hits mailboxes today, with a follow up scheduled for Sunday night … recall that these campaigns are specifically designed to generate engagement (for inactives) as a part of our overall Cultivation Strategy (review here). Your goal is to convert that engagement into a dialogue that results in either an immediate return to the studio … OR … at a minimum a scheduled follow-up (i.e. building your Call Back list).
Additionally … these campaigns function to “scrub” our lists of people that aren’t real prospects. Most of the time they ask politely to be removed (sometimes, not so much) … either way, be sure to tag them for deletion (this is a new process, see Lenny’s post here: http://infuseft.com/infuseft-tips-how-to-tag-contacts-for-deletion/)
As always, feel free to reach out with any questions (FTSupport@25fortyco.com).
Have an awesome day! Hey Guys … the January Value Add hits mailboxes today, with a follow up scheduled for Sunday night … recall that these campaigns are specifically designed to generate engagement (for inactives) as a part of our overall Cultivation Strategy (review here). Your goal is to convert that engagement into a dialogue that results in either an immediate return to the studio … OR … at a minimum a scheduled follow-up (i.e. building your Call Back list).
Additionally … these campaigns function to “scrub” our lists of people that aren’t real prospects. Most of the time they ask politely to be removed (sometimes, not so much) … either way, be sure to tag them for deletion (this is a new process, see Lenny’s post here: http://infuseft.com/infuseft-tips-how-to-tag-contacts-for-deletion/)
As always, feel free to reach out with any questions (FTSupport@25fortyco.com).
Have an awesome day! 
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