Summer of ’69 Value Add Campaign

Hey Guys,  the Summer of ’69 Value Add Campaign is headed out today (4:30 EST) … it will be sent to over 58,000 FT clients and prospects.  As expected our list continues to grow … we sent to 49,000 last April, and 42,000 in January.  Recall that these campaigns are specifically designed to generate engagement (for inactives) as a part of our overall Cultivation Strategy (review here).  Your mission is to convert engagement into a dialogue that results in either an immediate return to the studio … OR … at a minimum a scheduled follow-up (i.e. building your Call Back list). Additionally … these campaigns function to “scrub” our lists of people that aren’t real prospects.  Most of the time they ask politely to be removed (sometimes, not so much) … either way, be sure to send me those names so we can delete them. Have an awesome day!