Video: Sending the What’s Up? e-mail

Hey Guys,  yesterday I posted about how import consistency is to the effective cultivation of your house lists.  You can review the entire Cultivation Strategy here (www.infuseft.com/cultivation-strategy) if you have not already done so.  As laid out in the strategy, the 3rd tactic utilized to promote engagement is the What’s Up? e-mail … essentially it’s purpose is to promote dialogue so that you can then either 1) provide an avenue for a return to the studio …. or 2) schedule a follow-up (Call Back list). As promised yesterday, here is a short video walk-through for how to run the What’s Up? e-mail to your house list … it’s very quick, and very easy.  Strategically this should be run 2x/year, alternating quarters with one of the promotional campaigns. Video: How to send the What’s Up? e-mail Have an awesome day!