FT’s Guide to Achieving Your Goals in 2017 … going out to 70K+ tomorrow!

Hey Guys,  Fitness Together’s Guide to Achieving Your Goals in 2017 is headed out tomorrow (7:15 pm EST) … it will be sent to over 70,000 FT clients and prospects … that’s 2K more than just a month ago (Holiday Eating Guide) … you’re continuing to do a great job building your lists. You may recall…

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67,500+ contacts are getting a little FT love today

Hey Guys,  the 2016 Healthy Holiday Eating Guide is headed out today (4:30 EST) … it will be sent to over 67,500 FT clients and prospects … that’s 3,500 more than just a month ago (2016 Fall Guide) … nice job building your lists. That’s not all … this is the first campaign we’ve run utilizing…

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2016 Healthy Holiday Eating Guide

Hey Guys … the opt-in e-mail for the Bonus Value Add (2016 Healthy Holiday Eating Guide) is coming your way shortly … remember, all you need to do is click the link in the e-mail to “opt-in” your contacts … or to “opt-out” (not sure why you would every want to do that) Have a…

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New Videos for Sending e-Newsletter/Broadcast

Hey Guys, Last week I mentioned that infusionsoft had updated their Newsletter and Broadcast e-mail functionality … and as a result, the process for sending those out had changed.  This is a really nice upgrade which will make your life easier, and provide a better customer experience for your clients and prospects … but you’ll…

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New Newsletter/E-mail Broadcast Procedure

Hey Guys, Hope you’re all well.  Infusionsoft updated last night and it looks like they’ve upgraded to the new version of sending Brodcast E-mails/Newsletters.  They’ve been testing it for a while … it should end up being a nice upgrade.  It will take me a day or two to update all of your templates and record an…

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2016 Guide to Fall … hitting 64,000+ inboxes today

Hey Guys,  the 2016 Guide to Fall Campaign is headed out today (4:30 EST) … it will be sent to over 64,000 FT clients and prospects.    Recall that these campaigns are specifically designed to generate engagement (for inactives) as a part of our overall Cultivation Strategy (review here).  Your mission is to convert engagement into a dialogue…

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You are the ceiling …

Hey Guys … I always love being reminded of simple, yet profound and impactful concepts.  I came across this one again a few days ago … I don’t recall the exact verbiage, but from an FT perspective it would go something like this: “Your studio will never outperform your ability to lead it” … let…

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Video: Sending the What’s Up? e-mail

Hey Guys,  yesterday I posted about how import consistency is to the effective cultivation of your house lists.  You can review the entire Cultivation Strategy here (www.infuseft.com/cultivation-strategy) if you have not already done so.  As laid out in the strategy, the 3rd tactic utilized to promote engagement is the What’s Up? e-mail … essentially it’s…

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You’re a good trainer … right?

Hey Guys … think about the way you program for your clients for a minute.  You’re good at what you do, right? … you can put together programs that will help your clients achieve their goals … right?  Of course you can … that’s what you do.  Your programming may vary slightly from another owners…

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Cleaning House

Hey Guys, It’s a good time for a little list clean-up … that means removing contacts that have “opt-ed out” of e-mail marketing (meaning they won’t receive automated or broadcast e-mails).  This is something we can do for you … all we need is a thumbs up that you’d like your list cleaned up ……

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